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Recent spins on KQAL
Webmasters can now try out a new feature we're testing at Spinitron.
It is a couple of lines of markup that you can add to a web page that displays most recent spins. Then style it however you like.
Try it out. Let us know what you think: @spinitron.
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I had the pleasure to participate at the University of California Radio Network spring conference on April 6th. I enjoyed the hospitality of the host station, KZSC and was very happy to meet station members from KCSB, KSPC, KSJS, KCPR, KFJC and from many others. Radio Survivor's Jennifer Waits wrote a fine summary of the events and there are a few more pictures on Spinitron's FB page.
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February 19, 2013
By Caroline Bottomley of Radar Music Videos (@radarmusicvideo).
Caroline Bottomley from Radar Music Videos recently chaired a panel at the legendary music industry conference Midem. Top industry professionals discussed strategies for promoting and making money from your videos and here are some of the top tips they shared.
The importance of YouTube
Having your video on YouTube is essential for musicians:
shareability (it’s easy to share and embed from YouTube).
monetisable streams (YouTube LOVE music videos and encourage partnerships with labels and artists).
statistics (radio decisions re playlisting are commonly based on YouTube stats).
Partnership also improves search rankings for videos in your channel.
There’s a myth you need to have over 100,000 views to become eligible - not true.
YouTube want more quality music content in the partnership scheme, so get registered.
Two kinds of ad: 30 sec pre-roll, very intrusive but high earning and 5 sec skippable banners.
Infectious Music don’t run ads for the first two weeks of a new artist’s campaign - they consider ads can be THAT off-putting to fans of new acts.
Monetised videos become unavailable to German and Chinese fans, due to lack of licensing agreements in those territories.
Improved recommendation to viewers - who stay longer and watch more.
Higher earnings for partners.
They will do special promotion projects with the right partners.
They like independent artists, there are many ways for independent artists to get onto VEVO, eg via The Orchard.
The ads are the more intrusive type ads.
You can’t opt out of ad type, eg you can’t opt out of alcohol ads.
VEVO works better for some kinds of artists than others.
Packshot videos are quickest and cheapest way to do this. If quality content is important, lyric videos are a good solution.
Always service a video when you’re going to radio.
Subscribers are extremely valuable - every time you serve a new video you can send a bespoke message to subscribers’ inboxes.
Eric McKay, Business Development VEVO
Connie Meade, Label Manager, Infectious Music
Stephen O'Regan, Founder, Balcony TV
Patrick Ross, Label Services, Kobalt
Caroline Bottomley is Managing Director of the Radar Music Videos network.
Full Midem Panel video here.
Feeling inspired? Then you need compelling music video content.
May we suggest you commission your next music video through Radar? Post your brief here.
Do you use these strategies? Do you have more tips to share? Comments welcome.